The printer brand is planning display ads and channel partner campaigns worth more than £1m for its business products and home photo-printer range. The first executions will include a campaign for its business inkjets using the strapline 'Build your business around an Epson office inkjet printer' and a push for its A4 photo-printers with the line 'Make a statement of style and substance'.
The work will drive users to sites detailing the full business inkjet range and printers for more serious photographers.
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