The new game has been created by , and mirrors the format of the hit television show. It invites viewers to send in a video of themselves performing songs. The videos will be hosted on the site and whittled down to one winner.
The game promotes the future launch of the , which will showcase the auditions, and encourages people to pre-order it ahead of its December 6 release.
Digital-C has previously worked on clients including the site. Its sister company Video-C was recently recognised at the Digital Music Awards for best use of broadband.
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