The Imperial Leather firemen were resurrected earlier this month after being withdrawn in 2002 because of the long-running industrial action by firefighters.
Digerati, the digital division of BDH\TBWA, was responsible for designing Imperial Leather's website and has refreshed the site visuals and created two fun promotions to attract visitors.
Visitors will have the opportunity to win a relaxing spa holiday for two at the Hotel Gellert in Budapest with the new 'Bathtime Break' competition and users can also try the 'Hunt the Bubble Moments' game, where a mystery pop-up offers visitors the chance to win a luxurious "pamper hamper" full of Imperial Leather goodies. Visitors will have just 10 seconds to click on the pop-up and provide some brief details to enter a monthly prize draw.
Jason Tien, Imperial Leather brand manager, said: "Digerati's web design work has successfully complemented the above-the-line creative while introducing a fun element to the site -- but most importantly, it provides the opportunity for us to gain some valuable customer data."
Digerati will also be distributing a Double Bubble-themed email to all registered users to drive further traffic to the site.
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