Diet Coke hunk shows soft side with luxury dog grooming brand

Diet Coke's latest "hunk" Andrew Cooper has recruited models of a different kind for the debut campaign to promote his all-natural dog grooming range WildWash.

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Three print executions (The Shitzu’, ‘The Poodle’, and ‘The Old English Sheepdog’) show men modelling suspiciously canine haircuts. Cooper, who became the latest Diet Coke hunk in February, first opened pet boutique and spa Mutz Nutz in London over 10 years ago.

Brand: WildWash

Client: Andrew Cooper and Jane Cooper, WildWash

Agency: BETC London

Creatives: Neil Dawson, Sigi Egedal and Oli Rimoldi

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