Diesel "JoggJeans: Made to run away" by Publicis Italy

March 13, 2018

Diesel comes to the rescue in the wild world of online dating with JoggJeans, the denim made to run away from bad dates.

An online film by Publicis Italy shows a guy going on a dating streak, meeting all kinds of characters from the ice queen to a man named Monika who looks nothing like his profile picture. But in Diesel’s jeans, he can escape those awkward situations. The ad was art directed by Hugo Wahledow, written by Claudia Illan and directed by Marco Prestini through The Family. 

Credits

Brand
Diesel
Agency
Publicis Italia
Global chief creative director Publicis WW and CEO Publicis Italia
Bruno Bertelli
Chief creative officer
Cristiana Boccassini
Global digital creative directors
Milos Obradovic
Mihnea Gheorghiu
Creative supervisor
Costanza Rossi
Art director
Hugo Wahledow
Copywriter
Claudia Illan
Strategic planner
Noa Dekel
Client service director
Barbara Pusca
Account team
Maria Elena Gaglianese
Filippo D鈥橝ndrea
Giuseppe Esposito
Social media manager
Filippo Festuccia
Agency producer
Alice Crovato
Art buyer
Caterina Collesano
Production company
The Family
Director
Marco Prestini
DOP
Mauro Chiarello
Editors
Fabrizio Squeo
Samuele Schiavo
Post production and grade
Band
Colourist
Adriano Mestroni
Music design, editing and sound design
Top Digital
Music
鈥淔unk Rock Music鈥
Photographer
Andrea Olivo
Post production
Numerique

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