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Diesel takes a stand against online abuse in its latest campaign, which sees polarising celebrities literally wear the worst comments they have ever received.

Nicki Minaj and the other stars of the campaign turn hate on its head, bringing to life the tagline "The more hate you wear, the less you care." Diesel designed unique clothing items for each influencer and created a real fashion collection as well. Shoppers in 42 stores worldwide will be able to customise their own pieces displaying the negative comments they have received.