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Diesel celebrates flawed beauty in a film shot by François Rousselet, the director behind music videos for The Rolling Stones, Madonna and Snoop Dogg.

The ad by Publicis Italy depicts bold characters who wear their imperfections with pride, from unibrows to braces and cross-eyes. It is set to the soundtrack of Edith Piaf’s Non, Je Ne Regrette Rien. The film was released as Diesel launched its 2017 Fall Winter campaign with Chinese singer Chris Lee at an event in Beijing, where the brand unveiled a limited edition capsule collection that embraces imperfection.