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Diesel's spring campaign overturns social media clichés by shifting power from the influencers to the hands and feeds of the followers.

In line with the brand’s rule-breaking spirit, these ads feature influencers who humorously acknowledge the pitfalls of living an "Instagrammable" life. Awkward situations arise when the influencers attempt actions as simple as undressing, eating or travelling, but life is much easier for the followers in their Diesel denims.