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The review follows the arrival of Mike Hales as director of individual relationships and marketing in May.

Hales has already seen a number of agencies regarding the work, which will span online, radio, outdoor and press ads. He confirmed that incumbent The Gate had been asked to repitch for the business; a decision is expected before the end of the month.

Hales said the charity needs to develop greater awareness of what it does for diabetics and what it has achieved in research. He added that direct mail campaigns had previously been handled by several agencies, but he would now consider consolidating the work into a single shop.

Diabetes UK publishes a number of magazines for its supporters, including Balance and Diabetes Update. It also communicates with its supporters and diabetes sufferers through a series of newsletters: Tadpole Times, for children; On the Level, for teenagers; Link Up, for parents; and Diabetes for members of ethnic minorities. It also publishes a regular e-newsletter for subscribers.

The charity recently launched a campaign to raise awareness of the potentially harmful effects of the condition on eyesight.

It claims that up to 470,000 diabetic people in England are at risk of blindness because many Primary Care Trusts are not meeting government targets for the offer of free digital retinal screening for retinopathy, a complication the condition causes, to all diabetes sufferers.