The partnership has been established to help Devries Global, which incorporates experiential agency Devries Slam, extend its worldwide presence following its initial global expansion in June 2012.
The two agencies said they will collaborate to better service global clients in public relations, as well as in the digital and creative spaces.
Ivette Sanz Osso, executive vice-president of global practices at Devries Global, said: "One of the things that attracted us to the Lina Ortas Comunicación team is their unique combination of strengths – they are not only strategic, but have also demonstrated leadership in social media, content creation, and creativity.
"Importantly, the Lina Ortas team is also a cultural fit with Devries Global – and we’re thrilled to begin a thriving relationship together."
Lina Ortas, chief executive of Lina Ortas Comunicación, added: "Growth and progress are accelerated with the right partner alongside you, and we look forward to Devries Global being that partner. This alliance will not only allow our agencies to evolve together, but it will also offer our current clients the opportunity to simplify communications offerings from one side of the Atlantic to the other."
Devries Global’s clients include Procter & Gamble, Zippo, Celebrity Cruises, KOLON Sport, Accolade Wines and Boston Beer Company, while Lina Ortas Comunicación works with Schweppes, Kellogg’s, and Sunny Delight, plus a number of regional brands including Damel and La Casera.
Last month, . Check out the pictures here:Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .