The campaign will promote Goldwell's new Colour Lounge product range across its UK independent salon network in the new year, and invites customers to experiment with the hair colouring product ranges in store.
Goldwell said it hoped the campaign would increase sales across its independent stores, and that in store sales professionals would be present to explain the hair colouring process for Colour Lounge.
Jon Vinall, production director at Design4Retail, said: "We responded to the client's brief by creating a design that will bring a unique identity to salons."
The agency said it had used Goldwell's current brand identity, which features stainless steel, dark wood and chrome, to create a retail design that would heighten customer interest in the product in Goldwell stores.