Dentsu aims to cut 200 staff with early retirement incentive

TOKYO - Dentsu, the Japanese advertising giant, is planning to cut around 200 jobs by offering early retirement packages, in an attempt to cut costs as revenues continue to fall.

Dentsu aims to cut 200 staff with early retirement incentive

According to reports, Dentsu will offer employees aged between 45 and 59 additional retirement benefits on top of the usual package. As well as cutting costs, the company hopes it will reduce the average age of Dentsu's 5,700-strong workforce, which currently stands at about 40.

At the beginning of June, Dentsu revealed that non-consolidated net sales had fallen by 7.6% in May to Y105.03bn (拢570m). It is expecting to record a large one-off charge relating to its planned office move in November 2002.

Dentsu said that the charges relating to the early retirements will be posted in its earnings report for the year ending March 2003.

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