The 30-second TV ads, entitled "Shared Information", are designed to encourage new readers by showing high-flying businessmen and women in various London locations stealing copies of The Week from each other.
It will be supplemented by three outdoor executions, which will appear on the London Underground, at railway stations and on taxis under the tagline "Are you aware of what's going on around you?".
BLM Flint said the ads focus on The Week's reputation as a must-read title for people in a variety of professions, including banking, politics, media and law.
The campaign will be specifically targeted at "cash rich, time poor" men and women aged 45-55, although The Week says the title has always maintained a broad, cross-generational readership.
Guy Blaskey, director of BLM Flint, said: "Once people discover The Week they love it. We wanted to create a campaign that gets across how non-readers are missing out in an amusing and memorable way.
"Our campaign will get people talking and thinking about The Week and prompt them to telephone for a free copy."
Kerin O'Connor, managing director of The Week, said: "These are exciting times for The Week. Our television campaign is a great way to reinforce and strengthen our position as the UK's fastest-growing news magazine."
The Week, which has a circulation of 108,207, lists a number of high-profile subscribers among its readership, including Channel 4 newsreader Jon Snow and comedienne Dawn French. The title launched in 1995.
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