Demand Five will offer a 30-day catch-up service for programmes from Five and digital channels Five US and Fiver, as well as hundreds of hours of archived content from its channels.
Five aims to sign up an exclusive launch sponsor for the first four months of the new service's operation, covering pre-roll ad spots, exclusive online display and banner advertising, plus sponsorship throughout the service.
Demand Five's content, available on a streamed or downloadable basis, will comprise Five soaps Neighbours and Home and Away, popular series such as The Gadget Show and US imports House, Grey's Anatomy and CSI.
Most programmes will be offered free with pre-roll ads, although some US dramas will cost 99p to download, with preview shows priced at £1.99 each.
New content deals will allow more content to be unlocked for free download.
The new service will also be linked into the five.tv website, which is to be relaunched in phases over the next six months. Five is also currently negotiating deals to deliver Demand Five via TV, online and mobile.
Five and online ad sales house Unanimis have begun talks with agencies to generate ad revenue through the revamped service.
Five head of digital media Jon Lewis said that initial feedback on the service had been positive.
"Advertisers can own this service from launch and there are cross-platform opportunities," said Lewis.
"Further down the line, we will package up content, such as the best of US drama, to promote it on-air. The other video-on-demand propositions have established what on-demand is - and we can now focus on the content."
But Zed Media digital buying manager Neil Walker said Five could be "left behind" in advertisers' budgets by the planned on-demand service operated by Channel 4, ITV and BBC Worldwide, codenamed Project Kangaroo.
MPG head of broadcast Jim McDonald said: "There is room for another service if the content is good enough.
"It is another potential opportunity to engage with viewers next to good content, but no advertiser is saying they have to be on video-on-demand services, as there are still so many TV impacts out there."
Five aims to sign up an exclusive launch sponsor for the first four months of the new service's operation, covering pre-roll ad spots, exclusive online display and banner advertising, plus sponsorship throughout the service.
Demand Five's content, available on a streamed or downloadable basis, will comprise Five soaps Neighbours and Home and Away, popular series such as The Gadget Show and US imports House, Grey's Anatomy and CSI.
Most programmes will be offered free with pre-roll ads, although some US dramas will cost 99p to download, with preview shows priced at £1.99 each.
New content deals will allow more content to be unlocked for free download.
The new service will also be linked into the five.tv website, which is to be relaunched in phases over the next six months. Five is also currently negotiating deals to deliver Demand Five via TV, online and mobile.
Five and online ad sales house Unanimis have begun talks with agencies to generate ad revenue through the revamped service.
Five head of digital media Jon Lewis said that initial feedback on the service had been positive.
"Advertisers can own this service from launch and there are cross-platform opportunities," said Lewis.
"Further down the line, we will package up content, such as the best of US drama, to promote it on-air. The other video-on-demand propositions have established what on-demand is - and we can now focus on the content."
But Zed Media digital buying manager Neil Walker said Five could be "left behind" in advertisers' budgets by the planned on-demand service operated by Channel 4, ITV and BBC Worldwide, codenamed Project Kangaroo.
MPG head of broadcast Jim McDonald said: "There is room for another service if the content is good enough.
"It is another potential opportunity to engage with viewers next to good content, but no advertiser is saying they have to be on video-on-demand services, as there are still so many TV impacts out there."
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