The ad, for singer Melody Gardot's new album My One and Only Thrill, features as a pre and post-roll around Sky 1's drama series Lie to Me, in addition to the upcoming Sky Movies Hitchcock season on the Anytime service.
Sky Anytime offers up to 35 hours of programming across a range of Sky channels and third-party broadcasters including Channel 4, UKTV and Disney. Sky claims the service is used by more than one million Sky homes each week.
In June, Sky will launch a new on-demand ad platform that will allow viewers to watch extended advertising content.
Dubbed green-button advertising, because it is accessed by pressing the green button on Sky remote controls, the service is being pitched as a furtheron-demand ad service from Sky to sit alongside its existing interactive TV red-button service.
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