Deals: Universal Music UK signs partnership with ROO

Universal Music UK has signed a partnership with ROO, online video service for content providers, advertisers and web sites.

ROO will launch 130 online video players featuring Universal Music video content. Under the deal, ROO will roll out its cutting-edge video players across all of Universal Music UK's major sites, which includes its portfolio of label sites such as Mercury, Island, UCJ and Polydor Records, and various artist sites that will all feature full-screen viewing capabilities.

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