Barker will be responsible for leading the agency sales team, following DCM’s switch to digital ad delivery, to generate new and incremental revenues, as well as developing DCM’s relationships with buying agencies across the UK.
She will report into Joe Evea, the newly appointed commercial director. Evea was formerly business development director but took the new role three weeks ago after a restructure that included the departure of Jeremy Playle, the sales director.
Barker, who joined DCM as sales controller in 2009 from IDS and ITV, will be leading the sales drive to communicate the scope of cinema’s new digital possibilities to agencies, as well realising innovative advertising solutions for brands.
The move follows DCM's recent hiring of Clear Channel's Zoe Jones to the role of marketing director.
Davina Barker, DCM head of agency sales, said: "This is the most exciting time in the history of cinema advertising and now that DCM’s digital operation is in place I’m looking forward to delivering the new advertising portfolio this offers. Cinema has always been the ultimate appointment to view and it has just got even more powerful."
Evea said: "Davina’s strong track record at DCM and in the wider media industry identified her as the best person to lead the agency sales team as we take these new digital opportunities to the market."
DCM recently partnered with children’s charity Barnado's to launch an in-cinema campaign during the Christmas period.
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