, the same month .
A spokeswoman for DCM confirmed the pitch was taking place as Boomerang's existing contract ends in December 2011. A result is expected in the summer and the new contract will start in January 2012.
The DCM contract includes 262 sites including Odeon and Cineworld cinemas, Vue cinemas, for which DCM picked up the ad sales contract late last year, and some independent cinemas.
Primesight is the fourth biggest outdoor media owner in the UK with a broad portfolio that includes the Apollo, AMC and Showcase cinema chains alongside roadside six-sheets and billboards and the Glasgow Subway, among others.
In addition to its current cinema contract with DCM, Boomerang's portfolio includes the outdoor ad sales for health clubs, universities and indoor play centres.
DCM is currently recruiting for a managing director following the abrupt .
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