Integrated agency catchpole&friends' creative draws attention to some of the key symptoms of brain cancer with a fundraising call-to-action at every stage.
Patrons including Jonny Wilkinson, Dawn French, Earl Spencer and Fiona Fullerton are supporting the campaign, which goes head to head with brain cancer, emphasising some of the physical changes that can occur such as blackouts, double vision and loss of balance.
Chris Catchpole, founder of catchpole&friends, said: "Brain tumours are misunderstood and often misdiagnosed so our challenge was to communicate the symptoms in an intelligent and thought provoking way. Dramatising each symptom visually highlights exactly what to look out for."
The advertising campaign, supported by PR, coincides with an event at the House of Commons, PR activity and tea parties nationwide. Media includes: national press and magazines; London press; surgery posters; taxis; pedicabs; postcards; inserts and leaflet handouts.
SDBTT was set up 10 years ago to raise funds for research and patient support. Today the charity is the UK's leading funder of laboratory-based brain tumour research and is aiming to raise an extra £1m in 2007.
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