David Lloyd Leisure has appointed search and social specialist Make It Rain to manage pay-per-click and SEO for its European clubs.
With this push, David Lloyd Leisure aims to drive membership sales in Europe, where it has 10 clubs.
The European digital activity follows a two-year search-marketing campaign, also handled by Make it Rain, for the 78 David Lloyd clubs in the UK.
David Brosse, head of digital and marketing communications at David Lloyd Leisure Group, said: "Our online performance in the UK has been completely transformed by adopting a geographic search strategy to drive traffic directly to the relevant club."
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