In this newly created role, Eastman will be responsible for the strategic oversight and management of digital within JWT, RMG Connect and the network’s subsidiary companies. Eastman will also sit on the JWT Worldwide Executive Committee.
Before joining the Omnicom-owned Republic Family (formerly the Zulu network) in 2007, Eastman worked for seven years at Agency.com, leading the agency since 2006 as its president and worldwide chief executive.
Bob Jeffrey, the worldwide chief executive of JWT, said: "Digital is at the core of our business, and David Eastman will be responsible for integrating our many digital assets and overseeing activation and through-the-line marketing throughout the network to ensure we are maximizing resources, sharing knowledge and collaborating efficiently and effectively in order to create winning ideas for our clients."
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