LONDON - A new Motorola campaign released today gets under the skin of footballer David Beckham.
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The TV and print ads, shot in Milan last month, reveal Beckham’s inner workings, as the new Aura phone acts as an x-ray.
Motorola said the ad, by Ogilvy London, was partly inspired by anatomical renaissance art.
Beckham said: "I love classic watches, so a phone that exposes its mechanics while also being so stylish is really unique."
Motorola said the phone takes its inspiration from luxury watch design.
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