David Beckham unwitting star of another EasyJet ad

LONDON - Budget airline EasyJet has jumped on the David Beckham bandwagon with an advertising campaign in the national press offering the England captain and his family free flights back home every week for the next year.

The ad is headlined "An EasyJet offer to Posh and Becks" and features a picture of Beckham. It reads: "We're concerned you're going to get homesick, so we've decided to offer to fly you and the kids back home every week for the next year. Happy shopping back in Bond Street!"

It isn't the first time that the airline has used the world's most famous footballer to promote itself. EasyJet recently ran an advertising campaign featuring Beckham's cornrow hairstyle with the headline "Hair today gone tomorrow".

Beckham's management company SFX was not happy that the star's image had been used without permission -- and for free -- and demanded that the airline make a donation to charity. However, EasyJet said it would only make a donation if Beckham matched it.

Chancellor Gordon Brown and "Who Wants to be a Millionaire?" fraudster Major Charles Ingram have both "starred" in previous executions for EasyJet, which creates its advertising in-house.

The airline has also been accused by The Economist of plagiarising its famous "management trainee" campaign, with an ad that uses the strapline "I would never fly EasyJet -- George Smith, management trainee, aged 47".

There is no news yet as to whether or not the Beckhams are planning to trade their first-class seats and accept EasyJet's offer. David Beckham sent the nation into mourning last week when he finally signed a deal to leave Manchester United to play for Real Madrid.

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