Capscan technology will specifically be used for Ioc8, the postcode address file cleansing and contact names analysis function of Data8online, which allows marketers to upload databases of any size.
Antony Allen, Data8 managing director, said: "After an extensive review, we selected Capscan's Matchcode Names to power Ioc8 as it was the best available product in terms of speed and accuracy."
Matchcode Names compares records against the 26.5m addresses in the Royal Mail's postcode address file and the 44m names in the National Canvasse Lifestyle database.
Terry Hiles, Capscan managing director, said: "Matchcode Names complements the Data8online service as its accuracy and speed reflects Data8's aim to provide a non-technical service with the richest source data files available."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .