To support the launch Taylor has teamed with Miss British Isles winner Nicola Moriarty to star in a press campaign reminiscent of David and Victoria Beckham's campaign for the DVB fragrances.
Taylor said the idea came to him after seeing the success of his friend David Beckham in the fragrance market: 'This is a particularly lucrative market and one David Beckham has done particularly well in. I think he wants to do more in this area, but his diary in April is full, so I thought the 1st of April would be a good time for me to launch ‘W&M Undeniable Power'.
He continued: 'Premier League Darts sponsors Whyte & Mackay were only too happy to get involved to ensure we came up with a whisky infused fragrance that could appeal to both men and women and I know it's going to drive the females of the UK wild.'
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