The review could see a global consolidation of the French-owned FMCG company’s media business, which is held by Mediaedge:cia in the UK.
Havas-owned MPG has the lion’s share of Danone’s global business, handling the account in France, Germany and the US.
Other agencies on Danone’s global roster are OMD and Carat.
WPP-owned MEC won the £31 million UK Danone account in 2006 after a pitch involving MPG, OMD and the previous incumbent, Carat.
Danone, whose brands include Activia yogurt, Actimel, Clover and Evian, consolidated its £8 million media planning and buying for Nutricia babyfood into MEC without a pitch in August last year.
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