Danone Activia 'Martine' by RKCR/Y&R
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Advertiser
Danone Activia -
Agency
RKCR / Y&R -
Sector
Food and Drink
Actor Martine McCutcheon fronts the latest Activia ads from Danone. The ad targets women in the period after Christmas when many are making New Year's healthy eating resolutions.
The Activia brand campaign will continue to carry the message that the probiotic yoghurt can aid 'digestive transit'.
