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Activia has imagined a magical world full Shakiras in its first global ad campaign, which was created by Vinizius/Y&R Barcelona. The TV spot opens on Shakira eating yoghurt before cutting to a forest that is filled with many versions of the Colombian pop star, who all start singing her new song Dare (La La La). It was created by Manu Diez, Victor Arriazu and Albert Seguin, and directed by Jaume de Laiguana.