Daily Mirror circulation slumps by 41,000 after scandal

LONDON - The Daily Mirror has lost more than 41,000 sales since the publication of the fake pictures that purported to show British soldiers torturing Iraqi prisoners, the scandal that cost editor Piers Morgan his job.

According to the latest set of newspaper circulation figures from the Audit Bureau of Circulation, sales of the Mirror for May were down to 1,846,734, compared with 1,888,145 in April -- a drop of 2.19%.

This means that the Daily Mirror has now seen its circulation drop by 5.5% over the past year. During the same period, Richard Desmond's Daily Star has seen its circulation grow by 5.4% to 883,084, although this represents a fall of 2.1% compared with April's ABC figure.

In the quality morning newspapers, The Guardian continued its fightback, gaining 2.1% in circulation to 389,400, compared with 381,421 in April. The Independent, which completely abandoned the broadsheet format last month, added 0.3% in May, bringing its total circulation figure to 261,009. It is far and away the biggest gainer of the year, adding 14% to its circulation compared with this time last year.

This compared with a 1.6% decline at the Daily Telegraph, down from 923,449 in April to 908,265 in May. The Times, which today announced that it was rolling out its tabloid edition on a national basis, was down by 0.4% to 652,264 and the Financial Times was down by 0.6% to 440,933.

The Sun continues as the nation's biggest-selling daily newspaper with a rise in circulation of 4.4% to 3,360,662, compared with 3,345,828 in April.

Major movers in the Sunday market include the Sunday Times, which remains the biggest-selling quality paper by a large margin, despite a 4.4% decline in circulation to 1,330,743 in May. The Sunday Telegraph was the only quality Sunday newspaper to show a rise in circulation last month, although this was only a tiny rise of 0.05% to 707,804.

The Sunday Express gained some ground against rival the Mail on Sunday, with a 2.1% rise to 952,240, compared with the Mail's fall of 2.7% to 2,330,949.

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