However, last February there was a promotional push with the launch of the Irish Daily Mail. The title is still outperforming the market on the six-monthly figures, with a 0.9% fall compared to the Express's 4.3%.
In the quality market, The Daily Telegraph again dipped below the landmark figure of 900,000, down 1.64% month on month and 0.5% year on year, despite increasing bulks by more than 10,000 since January and more than 30,000 year on year.
After a 2.3% fall, The Sun was left hovering just above the three million mark, with its lowest sales since last December - a notoriously low sales month - despite increasing its lesser rate sales by 49,330 copies.
The other red-tops continue to fall at an even faster rate - over the past six months The Sun fell 3% year on year, while the Daily Mirror was down 6.4% and the Daily Star dropped by 4.5%.
Although the Scottish Daily Record was down 8.3% year on year, the title has closed the gap between it and the 15p Scottish Sun by 2,453 copies.
The Financial Times was the only success story in February, increasing its circulation month on month by 1.41% and year on year by 1.01%.
However, this growth was mostly in the US, while UK and Eire circulation was down from 138,131 to 136,906.
PROMOTIONS
- The Daily Mirror gave away children's books and CDs including Goldilocks and the Three Bears and Sleeping Beauty
- The Sun gave away a learn Spanish CD and a Diana special
- The News of the World gave away Rod Stewart CDs in Scotland
- The Sunday Express gave away two Culture Club and two Dusty Springfield CDs
- The Mail on Sunday gave away a Dolly Parton Live DVD
- The Daily Mail gave away Danielle Steele Sin and Passion DVDs
- The Daily Telegraph gave away National Geographic DVDs
- The Times gave away DVDs of the BBC's Coast and a learn Mandarin CD
- The Independent gave away DVDs of French films Le Beau Mariage and Le Rayon Verte
The Observer ran TV advertising for its Food Monthly and Woman Monthly supplements.
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