Daily Mail & General Trust reports sharp fall in ad revenue

LONDON - Daily Mail & General Trust (DMGT) has seen its profits plummet 59% in its national newspaper division and 85% at its regional arm. National ad revenue was down 16% year-on-year and regional dropped 36%.

Daily Mail & General Trust reports sharp fall in ad revenue

The company, which owns the Daily Mail and about 100 regional titles, reported a pre-tax loss of £239m for the six months to 29 March.

It said the results were impacted by a £188m non-cash charge principally relating to assets acquired in recent years by Northcliffe, DMG World Media, Euromoney and DMG Radio.

Profits at DMGT's regional arm, Northcliffe Media, fell to £6m, with revenue down 23% to £166m. UK circulation revenue fell 6% to £35m.

Recruitment revenue in the UK was down 63% with property down 54% and retail down 11% year on year.

At Associated Newspapers, the company's national newspaper arm, operating profit fell to £18m with revenue down 10% to £455m.

There was a 16% year-on-year fall in underlying ad revenue at the division. Ad revenues were down 8% in the first quarter and 23% down in the second quarter. April and May have seen an ‘improving trend', down 15% to date.

Display advertising was down by 16% to £150m with retail advertising down only 7% after many supermarkets launched campaigns. Classified advertising fell by 13% to £29m.

Overall circulation revenues at the division remained at £181m, after an increase in cover prices. However, circulation at the Daily Mail fell 5.8% and at the Mail on Sunday 5.6% for the period.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content