Daily Diary - 105 seconds of Boris

Tory pin-up Boris Johnson was given the star treatment at his party's conference this week with a tongue-in-cheek video promo showing a stunt double riding around London on a Boris bike and recapping his zipline drama in an action film style.

Grassroots Conservative website, ConservativeHome, commissioned the Remarkable Group to create the 'Mission Imborisable' video ahead of its fringe event at this week’s Conservative conference in Birmingham.

The tongue-in-cheek Mission Impossible inspired video, set to highly dramatic music, shows a Boris lookalike riding past iconic London landmarks on a 'Boris Bike' and listening to the Spice Girls on his iPhone, a reference to the London Mayor dancing to the Spice Girls at the Olympics closing ceremony.

The video also flashes up some of Boris’s key achievements as mayor including beating "the politician that Tony Blair couldn’t beat" alongside an image of Ken Livingstone winking.

It also includes the clip of him hanging from a malfunctioning zipwire at an Olympic event. 

If you have a Daily Diary please email sara.kimberley@haymarket.com

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content