The electricals retailer's 'Easter offers' push on Handbag is part of a larger month-long campaign, which includes a promotion and creative designed with women in mind.
Digital agency Play has been tasked with creating imagery and copy, while Handbag built the page.
The creative uses a make-up mirror theme and was designed to blend in with Handbag's content and style, appealing to a feminine audience. Ads aim to make electrical products appeal to different personality types: the iPod is geared to 'music divas' and the new Apple MacBook Air laptop to 'trendsetters'.
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