The monthly Awards for National Newspaper Advertising, known as the ANNAs, were launched in December 2004 by the NMA to highlight the best newspaper ads and encourage creatives to do their best work in the medium.
The direct mailing targets 1,200 creatives with a mailing featuring two examples of "golden oldie" newspaper ads from 1989, on paper designed to feel like old newspaper.
One ad for Timberland shoes reads: "We stole their land, their buffalo and their women. Then we went back for their shoes".
The other ad is for Volvo and uses cartoon characters Sylvester and Tweety to illustrate its safety proposition, "Cages save lives".
The two ads have an ANNAs-branded Post-It Note fixed over the top that reads: "Discover the lost art of newspaper advertising and win £25K. Visit ."
Nick Moore, executive creative director of Tequila\London, said: "We wanted this campaign to inspire creatives by showing them what the ANNAs are all about -- creating great press ads that really stand out."
The ANNAs will finish in January 2006, with a winner of winners taking home a cash prize of £25,000.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
