The firm worked closely with the internal Alliance UniChem and Boots teams on site architecture, navigation principles, page layout and the overall site look and feel.
The site also features the new brand marque for , also designed by Creative Leap. It is intended to create a strong confident look for what is now Europe's leading retail pharamacy business.
Yves Romestan, director of corporate communications at Alliance Boots, said: "Creative Leap has done a fantastic job in terms of creativity, team spirit and understanding us as a client. They not only share our passion for our brand, but have achieved the creation of its new identity in an approachable and down-to-earth way that we have all found very refreshing."
David Gray, director of Creative Leap, said: "It has been both challenging and exciting to create a website for the merger of two brands that are such a well-known part of the European healthcare environement. The website clearly shows the heritage of both brands."
Alliance Boots was formed following completion of the merger between Alliance UniChem and Boots Group on July 31. The newly formed company will operate in more than 15 countries.
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