The agency will overhaul the brand's Milk Matters web portal to provide product information and a 'making of' section focusing on its 'Cow, Pirate and Cyclist' TV ads. The site will also feature user-generated video and content aimed at encouraging users to interact with the brand.
Arla plans to invest in a number of digital marketing initiatives to inform consumers of the health benefits of drinking Cravendale.
The company previously worked with Carlson Marketing on website development and online advertising for the Cravendale brand.
Last year, Arla shifted its £5m Cravendale creative account out of DDB London and into Wieden & Kennedy.
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