LONDON - The number of coupons redeemed over December and January rose by 21% year on year, according to the UK's leading coupon and voucher services provider Valassis.
Valassis, which handles 85% of coupons in the UK for the nation's major retailers and FMCG brands, recorded 63.5 million redemptions resulting from 722 campaigns which ran over the period.
Retailers issuing their own coupons through direct mail accounted for the majority of the four-fifths of coupons redeemed.
In-store promotions accounted for 18% of all campaigns run, but only 7% of all coupons redeemed.
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