The TV commercial, called "back door", is the first work created by Publicis since it took over the account from Banks Hoggins O'Shea/FCB in September. It breaks on ITV and satellite channels today.
The spot features a couple on their way to a dinner party in their classic sports car with a bottle of champagne and a box of Ferrero Rocher for the hostess.
Although you might think such a couple could afford to buy all the Ferrero Rocher their hearts desired, the woman can not resist eating one of the chocolates. When they arrive at the party, they offer the host the champagne, but with the party in full swing, the pair realise that they are the only guests not to have brought Ferrero Rocher.
The couple are swiftly led out the back door as the endline "Ferrero Rocher. What you give, you will receive" appears.
Creative directors on the campaign were Adam Kean and Alex Taylor, and it was directed by Jon Greenhalgh. Media buying is by Initiative Media.
The brand is famous for its cheesy advertising, most memorably with its Ambassador's party "wiz zis Ferrero Rocher you are spoiling us" execution from the 1990s. The Ambassador was succeeded by a dinner party hostess who preferred to offer her guests cognac than part with her precious Ferrero Rocher.
The current ads attempt to update the brand and make the advertising more relevant to consumers.
Markus Huelsmann, marketing manager of Ferrero, said: "Ferrero Rocher is loved by consumers because of its great taste and sophisticated appearance. The new campaign moves the brand into a more relevant and contemporary lifestyle that consumers can identify with."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .