The ad is designed to generate customer leads for Countrywide’s in-house sales force, as well as to establish Countrywide as a brand within the home extension and improvements sector.
The ad broke yesterday on Sky's Travel & Living channel. Written by Tim Blackshaw, creative director of direct response ad agency Attinger Jack and produced by Mark Sheldon’s , the 60 second advertisement will run throughout the autumn and beyond.
Established in 2008, Countrywide holds exclusive UK marketing-rights for German-engineered glass rooms.
"To date we’ve been using off-the-page ads to great success, but feel the time is now right to branch into DRTV advertising, said David Attinger, managing director of Attinger Jack.
_1.jpg)
.jpg)
