Visitors to are also encouraged to create the "perfect bloke" by choosing his face, body, hairstyle and clothes. Users can then specify character traits, name him and submit their "Mr Right" into a competition to win a mini-iPod. Girls can also email their creations to friends.
The website also includes a Boyfriend Hall of Fame, were users can vote for their favourite virtual bloke, and a quiz that matches them to one of Coty's four Ex'clama'tion fragrances.
The Minimart worked closely with Coty's in-house designer Nic Hudson to ensure that the website's look was consistent with the brand.
"The Minimart's idea of allowing girls to create the the 'perfect bloke' has clearly struck a chord with our target audience."
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