Created by The Minimart, the game follows on from the previous viral campaign "A date With Josh" and is this time called "Flirt with Brad". It aims to draw teenage girls to the Coty Fragrances website.
The object of the game, which launches this week, is to get Brad to ask the user out. The actor was filmed doing various tasks such as kissing the screen, flexing his muscles, dancing and taking off his shirt. Visitors to the site type in a variety of commands to interact with the various film clips.
Those who succeed in winning a date with Brad are entered into a competition to win a beach holiday for themselves and a friend. But if they do not type anything or their comments become dull or obscene, Brad soon gets bored and will let them know it.
Tim Clyde, co-founder of The Minimart, said: "From the amount of response we got to 'A date with Josh' we knew that the interactive video device seemed to work in creating a buzz and attracting more teenage girls on to the Exclamation site. We have given Brad an extra 20 commands to those we created for Josh and we anticipate finding them will be very entertaining for the brand's target audience of teenage girls."
Pamela Routley, brand manager at Coty, said: "We anticipate that flirting with the good-looking beach hunk Brad will be just as entertaining to our target audience as going on a date with Josh proved to be."
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