Global Beach will develop a portal service and manage strategic development of all Cosworth content across digital, wireless and other media.
The new is being designed to enhance internal sales, marketing, PR and human resources processes at the firm.
Brendan Connor, CEO of Cosworth Racing, said: "Cosworth Racing is a well-established British racing brand with an unmatchable pedigree. We want to establish Cosworth globally as the premier engine supplier and see that digital solutions are central to achieving our goal. By partnering with Global Beach, we will be able to provide our customers with a fully functional, robust and streamlined online service."
Cosworth Racing is a world leader in the design, development and manufacture of ultra high-performance engines for racing, rally and road car applications. It develops engines for Formula 1, Cart, World Rally Car and motorbike racing.
Earlier this year, Cosworth received the Business of the Year Award at the Motorsport Industry Association Awards.
Clive Jackson, CEO of Global Beach Group, said: "Global Beach has a strong automotive and Formula 1 racing history. Our Keycast managed-services platform is industry and brand agnostic, and we have been able to swiftly repurpose our IP to deliver a smart, on-demand solution for Cosworth Racing. We are proud that such a global engineering and racing brand has selected us as its strategic digital technology partner."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .