Corporate TPS signs 20,000 users in inaugural week

Peter Crush,

July 20, 2004

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Corporate TPS signs 20,000 users in inaugural week

LONDON - A week after it was launched, the Corporate Telephone Preference Service generated 20,000 registrations, according to the first figures from the DMA.

The service lets business premises add extension numbers to the usual TPS to prevent cold or unsolicited sales calls and has come under criticism for preventing firms conducting their normal business activities with one another.

According to the DMA, companies seem to be registering a small number of numbers at a time rather than large numbers of extensions. Registration has been described as steady, although the highest peak came at the end of the first week.

This news comes as a further survey from Marketingfile.com reveals the cost of screening against the Corporate TPS could be as high as £11,250.

Chris Loveys, director, MarketingFile.com said: "In the latest example of red-tape madness, the Information Commissioner has confirmed that businesses will need to subscribe to the Corporate TPS and the existing TPS list of individuals because many of these are sole traders or partnerships that will continue to be registered in the individuals list rather than in the corporate list."

Last month, the company discovered 54% of businesses believed the Corporate TPS was a "terrible idea" that would adversely affect their businesses.

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