The campaign has been created in partnership with the beer’s distributor Wells and Young's and will take place in London, Manchester, Sheffield and Birmingham. The push runs for the first quarter.
Brand ambassadors dressed as Corona’s beer bottles, hostesses and dancers will visit the high footfall shopping areas handing out Corona branded merchandise.
Other Corona initiatives include a tie in with The Ministry of Sound to launch ‘The Sessions Tour’, a series of dance-themed nights at various clubs around the country.
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