The online division of bookmakers Coral is talking to sports-sponsorship agencies about finding a suitable vehicle.
Coral has traditionally taken a low-key approach to sports marketing, but several market entrants are sponsoring teams' shirts and running pitchside ads at sports events.
Middlesbrough, Aston Villa, Tottenham Hotspur, Blackburn Rovers and Leeds United football clubs have signed shirt sponsorship deals with online gaming companies, while betting-exchange giant Betfair has been heavily involved in cricket sponsorship in recent years. It enjoyed significant exposure as a broadcast sponsor of last summer's Ashes coverage on Channel 4.
Coral's sponsorship has, until now, focused on horseracing, and it sponsors the Racing UK channel.
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