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Research of 1,000 consumers aged 18 and over is not promising, with the vast majority in every age group saying they would not pay anything.

Of those who would, few would be prepared to pay more than a pound a week. Will this affect publishers' thinking?

Methodology Media Week ran the question "How much would you be prepared to pay for online newspaper and magazine content?" across Facebook, targeting UK consumers only - 1,000 people responded to the question.