The ad, created by Triangle Communications, read "Where will all the cash from the congestion charge go? Improving transport in London".
Eight concerned citizens, some from as far away as North Yorkshire and Cheshire, objected that the ad was misleading because the revenue immediately raised would actually be spent administering the congestion charge and not improving transport in London.
Transport for London said that any money raised after administering the congestion charge scheme was, by law, required to be reinvested improving the infrastructure in the city.
However, the Advertising Standards Authority upheld the complaint because the wording of the ad said "all the cash" and not the "money raised" and that, therefore, the ad was misleading.
A second complaint against the ad, challenging whether or not transport would be improved, on account of the fact that motorists journeys were unlikely to improve, was rejected.
The congestion charge, the brainchild of Livingstone, launched this week. Despite widespread fears that the £5 daily charge would lead to chaos in London, the scheme appears to have run smoothly in its first few days.
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