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The appointment of Triangle, a Publicis-owned agency, follows the selection of TBWA/London to work on the advertising brief. TfL is expected to spend £11 million above the line on informing the nation of the £5 charge to take cars into central London, but its below-the-line budget has yet to be revealed.

Triangle's appointment comes after a pitch against several other agencies, with Rapier pushing it close in the final stages. Triangle is TfL's incumbent below-the-line ag-ency after winning a pitch last year against Carlson, Haygarth Direct, Clarke Hooper Proximity and KLP Euro RSCG. As with the above-the-line account, TfL decided to hold a separate pitch for the congestion charge activity.

Triangle's activity is expected to include a range of promotional and direct response approaches. Lee Ginger, the marketing communications manager at TfL, said that activity is likely to begin in the autumn ahead of the introduction of the congestion charge launch next February.

The agency has been appointed alongside TBWA/ London on a three-year contract. It marks the completion of a process that sparked controversy last year when M&C Saatchi was hired briefly, being taken off the brief.

PHD will handle media for the congestion charge account. TfL reappointed PHD to its centralised media account last December and did not hold a separate media pitch for congestion charges.

- Live Issue, p20.