±±¾©Èü³µpk10

Wedding site confetti.co.uk has struck a #100,000 deal with media

group Flextech to sponsor its ”Weddings Week”. Running until 11 June, it

is a week’s celebration of love and marriage on Flextech’s cable,

satellite and SkyDigital channel Living.

Confetti has also signed to sponsor the credits and break bumpers on all

Living programmes shown during the week, and on the wedding pages of the

Living web site (www.livingtv.co.uk).

In addition, Flextech and film company Bermuda Shorts have created a

30-second advert and competition to win gifts from the confetti gift

shop.

Chris Babayode, head of client sales and business development at Flextech

Television Sales, said: ”We were able to build a total communication

package for a new TV client where we integrated an airtime campaign, and

an on-air and web sponsorship, with links between both sites.”