Conde Nast launches UK dating on GQ and Glamour sites

LONDON - Conde Nast is to join the burgeoning UK online dating scene by adding matchmaking sections to two of its leading magazines' websites, Glamour and GQ.

The dating sites will go live during the first week of June, and will connect users of and with 600,000 members of the internet dating service .

DatingDirect provides a "white label" partnership, allowing other online properties to put their branding on the dating service and sell as their own.

It has signed the two-year deal with , the online division of Conde Nast Publications, to provide the online dating service. Other companies that have partnered with DatingDirect.com include Channel4.com, TimeOut and Telegraph.co.uk.

Conde Nast has no plans to expand the dating service to any of its other titles at present. The company also publishes Vogue, Vanity Fair and Tatler magazines.

Abigail Chisman, editor in chief of CondeNet.UK, said: "We decided to partner with DatingDirect.com as it is the leader in the field of online dating. DatingDirect.com was also able to provide a white label package that promises to be quick and easy to implement and takes on our branding."

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